The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?
A) The members will receive bad information.
B) The members will feel pressure to conform to certain types of purchase behaviour.
C) The members will become frustrated in their communication efforts.
D) The members of have no sense of mission.

Question

Quizplus · Accepted Answer

The biggest danger of online consumption communities is the pressure members may feel to conform to certain types of purchase behavior, influenced by group norms, trends, and peer recommendations.

The Growth of the Web Has Created Thousands of Online