If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:
A) lifestyle segmentation.
B) irresponsible practices.
C) corporate giving.
D) database marketing.

Question

Quizplus · Accepted Answer

When a company donates a portion of its profits to a charitable cause, such as adult literacy, this is known as corporate giving. This is a form of corporate social responsibility where businesses contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.

If Maple Leaf Foods of Toronto Were to Donate a Certain