Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?
A) Ethical companies do not make good-quality products.
B) Products made by ethical companies are hard to find for consumers.
C) Sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products.
D) Consumers lie on surveys about ethical companies to appear like they care.

Question

Quizplus · Accepted Answer

Consumers may express positive attitudes towards ethical products but their purchasing behavior might not always align with these attitudes, possibly due to factors like price, convenience, or habit.

Although Research Has Shown That Consumers Think Better of Products