When companies make false or exaggerated claims about how environmentally friendly their products are, it is known as:
A) greenwashing.
B) social marketing.
C) relationship marketing.
D) consumer trending.

Question

Quizplus · Accepted Answer

Greenwashing is the practice where companies make misleading or unsubstantiated claims about the environmental benefits of their product, service, or technology to appear more environmentally friendly than they actually are.

When Companies Make False or Exaggerated Claims About How Environmentally