To reduce waste associated with their Downy fabric softener, Procter & Gamble introduced refillable containers. This is an example of:
A) green marketing.
B) ethical marketing.
C) culture jamming.
D) anticonsumption.

Question

Quizplus · Accepted Answer

Green marketing involves strategies aimed at promoting products or services based on their environmental benefits. Procter & Gamble's introduction of refillable containers for Downy fabric softener is an example of green marketing because it reduces waste and promotes sustainability.

To Reduce Waste Associated with Their Downy Fabric Softener, Procter