Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:
A) relationship marketing.
B) transformative consumer research.
C) green marketing.
D) corporate social responsibility.

Question

Quizplus · Accepted Answer

Corporate social responsibility (CSR) refers to companies taking responsibility for their impact on society and the environment, beyond regulatory requirements and direct financial interests. It encompasses voluntary actions to protect or enhance positive social and environmental impacts.

Firms That Are Interested in Voluntarily Protecting or Enhancing Their