Question 1

Susan and George are working for the City of North Vancouver and are interested in investigating how people interact at their local dog park. They know that people often report antisocial behaviour (failure to collect dog feces, uncontrolled dogs, etc.) as a problem, but a recent survey has shown very few self-reports of anti-social behaviour. What research technique might be useful here and why?

Accepted Answer

The answer of Susan and George are working for the...

Question 2

Compare and contrast primary and secondary research.

Accepted Answer

The answer of Compare and contrast primary and secondary research....

Question 3

What is observational research? Give an example.

Accepted Answer

The answer of What is observational research? Give an example....

Question 4

Allison wants to examine whether consumers consider the environmental impact of products before they make their purchases. List three different research methods she might use, and give the pros and cons of each. Which method would you recommend and why?

Accepted Answer

The answer of Allison wants to examine whether consumers consider...

Question 5

Survey research provides a drawback of not allowing consumers to provide a rich and detailed response, in contrast to other research methods.

Accepted Answer

Survey research often uses structured questions, limiting the depth and nuance of responses compared to qualitative methods like interviews or focus groups, which allow for more detailed and rich feedback.

Question 6

One of the goals of primary research is to uncover hidden messaging.

Accepted Answer

Primary research aims to gather new data through direct or firsthand investigation, such as surveys, interviews, or experiments, rather than analyzing existing messages.

Question 7

Jennifer has a new product line of small homeware products on which she wants to get some rich, in-depth, detailed feedback. What type of research technique might you recommend and why?

Accepted Answer

The answer of Jennifer has a new product line of...

Question 8

Compare and contrast focus group research with interview research.

Accepted Answer

The answer of Compare and contrast focus group research with...

Quiz 1: An Introduction to Consumer Behaviour