Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, and hotel, in the vicinity. This annual rally illustrates a(n) ________.
A) normative clan
B) consumer tribe
C) maven network
D) aspirational group

Question

Quizplus · Accepted Answer

The correct answer is "consumer tribe" because it refers to a group of people who share a common interest or passion, in this case, motorcycles, and who come together, often forming a community around this shared interest. The Sturgis motorcycle rally is a prime example of such a gathering, where enthusiasts not only share their passion for motorcycles but also engage in activities and events that strengthen their sense of community and identity within this specific consumer group.

Every Summer, Thousands of Motorcycle Enthusiasts Converge at Sturgis, South