One of the strategies employed by organizational buyers to reduce information search is to use a fixed set of suppliers.

Name: One of the strategies employed by organizational buyers to reduce information search is to use a fixed set of suppliers.
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Organizational buyers often limit their search for suppliers to a fixed set, as this reduces the complexity and time involved in searching for new suppliers, thereby streamlining the procurement process.

One of the Strategies Employed by Organizational Buyers to Reduce