Which buying decision situation has the highest level of risk and the most buyers involved in the process?
A) new task
B) straight rebuy
C) modified rebuy
D) innovative rebuy

Question

Quizplus · Accepted Answer

A new task buying situation involves a high level of risk because the purchase is unfamiliar to the company, and it often requires a significant amount of information gathering and evaluation. This complexity typically results in more buyers or decision-makers being involved in the process to ensure a thorough evaluation and to mitigate risks.

Which Buying Decision Situation Has the Highest Level of Risk