In general, advertising is more effective when it ________ than when it ________.
A) tries to create new product preferences; reinforces our existing product preferences
B) reinforces our existing product preferences; tries to create new product preferences
C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
D) relies upon viral marketing tactics; relies upon word-of-mouth strategies

Question

Quizplus · Accepted Answer

Advertising is generally more effective when it reinforces our existing product preferences rather than trying to create new ones. This is because consumers are more likely to respond positively to messages that align with their pre-existing beliefs and preferences. Reinforcement builds brand loyalty and encourages repeat purchases, while attempting to change or create new preferences can be challenging and less effective.

In General, Advertising Is More Effective When It ________ Than