Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.
A) Momentum
B) Behavioral
C) Sociometric
D) Geodemographic

Question

Quizplus · Accepted Answer

Sociometric methods are used to trace communication patterns among members of a group, allowing researchers to map out interactions systematically. These methods focus on the social relationships and structures within a group, making them ideal for studying reference groups and opinion leadership.

Several Research Methods Are Used to Study Reference Groups and Opinion