A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.
A) market maven
B) opinion leader
C) power user
D) surrogate consumer

Question

Quizplus · Accepted Answer

A surrogate consumer is a marketing intermediary hired by a consumer to provide input into a purchase decision, acting on behalf of the consumer to guide what they buy.

A(n) ________ Is a Marketing Intermediary Retained by a Consumer