________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.
A) Influence network
B) Influence cascades
C) Opinion leaders
D) Two-step flow model of influence

Question

Quizplus · Accepted Answer

The two-step flow model of influence suggests that information from the media moves in two distinct stages. First, it is transferred from the media to the opinion leaders and then from these leaders to the wider population. This model emphasizes the role of opinion leaders in disseminating information and influencing the opinions of the broader group.

________ Proposes That a Small Group of Influences Disseminates Information