Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.
A) product disposal
B) usage situation
C) mood
D) sales interaction

Question

Quizplus · Accepted Answer

Allen's store, which specializes in renting formal wear like tuxedos, caters to a specific usage situation. This means his market segmentation is based on the particular occasions or events for which customers need formal attire, such as weddings, proms, or formal dinners.

Allen Has a Store That Rents Only Formal Wear to Men