The ________ states when a person is confronted with inconsistencies among attitude or behavior, he/she will take action to restore consistency.
A) Theory of attitude
B) Theory of consistency
C) Theory of commitment
D) Theory of cognitive dissonance

Question

Quizplus · Accepted Answer

The Theory of Cognitive Dissonance, proposed by Leon Festinger in 1957, explains how individuals strive for internal consistency. When confronted with inconsistencies among attitudes or behaviors, people experience psychological discomfort (dissonance) and are motivated to reduce this dissonance, often by changing their attitudes or behaviors to restore consistency.

The ________ States When a Person Is Confronted with Inconsistencies