Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?
A) compliance
B) identification
C) information acquisition
D) internalization

Question

Quizplus · Accepted Answer

Roger's actions suggest a deep level of personal commitment and alignment with the values associated with the original Coca-Cola formula, indicative of internalization. This is because he not only sought to maintain his access to the product but also actively advocated against the change, showing that his preferences were deeply integrated into his personal values and beliefs.

Roger Was Really Angry When Coca-Cola Attempted to Switch from Its