The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?
A) a person and his or her perceptions
B) the marketer and its strategy of image building
C) a person's beliefs
D) subconscious motives

Question

Quizplus · Accepted Answer

The balance theory perspective involves a triad of relations among three elements: a person (P), another person or object (O), and a perception or aspect (X). The element "a person and his or her perceptions" directly relates to this theory by involving the person (P) and their perceptions or attitudes towards the other elements in the triad.

The Balance Theory Perspective Involves Relations Among Three Elements (A