Which of the following theories measures attitude toward the act of buying, rather than only the attitude toward the product itself?
A) the theory of cognitive dissonance
B) the theory of reasoned action
C) the balance theory
D) the theory of trying

Question

Quizplus · Accepted Answer

The Theory of Reasoned Action (TRA) measures attitudes toward the behavior or act of buying, not just the product. It suggests that a person's behavior is determined by their intention to perform the behavior, which is influenced by their attitude toward the behavior and subjective norms.

Which of the Following Theories Measures Attitude Toward the Act