Jim sees himself as being confident, powerful, and heroic. According to the BrandAsset Archetypes model developed by ad agency Young & Rubicam, Jim would be classified as a ________.
A) patriarch
B) sage
C) troubadour
D) warrior

Question

Quizplus · Accepted Answer

The BrandAsset Archetypes model by Young & Rubicam classifies brands (or in this case, personas) based on their characteristics. A "warrior" archetype fits the description of someone who sees themselves as confident, powerful, and heroic, aligning with Jim's self-perception.

Jim Sees Himself as Being Confident, Powerful, and Heroic