An advertisement emphasizes that if a consumer uses a certain deodorant, he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?
A) the id
B) the superego
C) the archetype
D) the ego

Question

Quizplus · Accepted Answer

The ad appeals to the superego, which is the part of Freud's theory of the psyche that deals with the moral standards and ideals we acquire from our parents and society. It plays on the fear of not living up to societal expectations and the desire to be seen as socially acceptable, in this case, by not having bad body odor.

An Advertisement Emphasizes That If a Consumer Uses a Certain