________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.
A) Lifestyles
B) Promotional segmentations
C) AIO measures
D) Psychographics

Question

Quizplus · Accepted Answer

Psychographics involve the study of personalities, values, opinions, attitudes, interests, and lifestyles. This approach is used to segment markets by using psychological, sociological, and anthropological factors to understand how different groups within the market are likely to make decisions or hold specific attitudes towards products, services, or concepts.

________ Are the Use of Psychological, Sociological, and Anthropological Factors