When marketers define consumers by product usage they use the ________ rule.
A) 80/20
B) 20/80
C) 70/30
D) 30/70

Name: When marketers define consumers by product usage they use the ________ rule. A) 80/20 B) 20/80 C) 70/30 D) 30/70
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Question

Quizplus · Accepted Answer

The 80/20 rule, also known as the Pareto Principle, suggests that 80% of a company's sales often come from 20% of its customers. Marketers use this rule to focus on and understand the behaviors of their most valuable consumers.

When Marketers Define Consumers by Product Usage They Use the ________