The symbolic self-completion theory suggests that people who have an incomplete self-definition will tend to complete this identity by buying products that are associated or symbolic of their self-definition.

Question

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Symbolic self-completion theory posits that individuals who perceive their self-definition as incomplete in certain domains are likely to adopt symbols (including purchasing products) that represent the desired identity or status, in an effort to appear more complete or successful in those areas.

The Symbolic Self-Completion Theory Suggests That People Who Have an Incomplete