Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.

Name: Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

Promotions featuring fantasy appeal are more effective with customers whose real self and ideal self are distant, as they allow these customers to imagine themselves as closer to their ideal self.

Promotions Featuring Fantasy Appeal Have Been Found to Be Effective