Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal supplement market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional. Sales went through the roof. What form of stimulus generalization most likely worked for the herbal company?

Question

Quizplus · Accepted Answer

The halo effect is likely at play here, where the professional appearance of the packaging led consumers to generalize their positive perceptions of pharmaceutical products' effectiveness and trustworthiness to the herbal products.

Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers