When a consumer has a powerful emotional reaction to a song or photos, this is called ________.
A) measured recall
B) memory recall
C) spontaneous recovery
D) all of the above

Question

Quizplus · Accepted Answer

Spontaneous recovery refers to the sudden reappearance of a previously extinguished response. In the context of emotional reactions to songs or photos, it can describe how certain stimuli can trigger powerful, unexpected emotional responses based on past experiences or memories.

When a Consumer Has a Powerful Emotional Reaction to a Song