Susan selects and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following?
A) stimulus generalization
B) order bias
C) response
D) spontaneous recovery

Question

Quizplus · Accepted Answer

These individuals are likely to exhibit response bias, where their eagerness to please or be part of the group might lead them to provide answers they think the researcher wants to hear, rather than their true opinions or experiences. This can skew the results of the focus group.

Susan Selects and Runs Her Focus Groups Carefully