According to the basic marketing concept, a firm exists to ________, only to the extent that they understand the people or organizations that will use the products and services they sell.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs

Question

Quizplus · Accepted Answer

The basic marketing concept holds that a firm's purpose is to satisfy customer needs. Understanding the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors is central to this concept.

According to the Basic Marketing Concept, a Firm Exists to ________