Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love

Question

Quizplus · Accepted Answer

Interdependence implies a functional reliance on a product for daily tasks, which can be easily replaced if a competitor offers a better solution, making it the most at risk for brand switching.

Which Form of Relationship Between Product and Customer Is Most