The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play; consumers seek the lines, props, and costumes necessary to put on a good performance.
A) role theory
B) pastiche
C) interpretivism
D) psychographics

Question

Quizplus · Accepted Answer

Role theory is the correct answer because it suggests that much of consumer behavior can be understood as playing roles in society, where individuals seek the appropriate lines, props, and costumes to perform these roles effectively.

The Sociological Perspective of ________ Takes the View That Much