A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.
A) fundamentalism
B) interpretivism
C) positivism
D) postmodernism

Question

Quizplus · Accepted Answer

Positivism is the paradigm that emphasizes that human reason is supreme and believes in a single, objective truth that can be discovered through scientific methods.

A Consumer Researcher Who Believes in the Paradigm of ________