Question 1

George says that he sees everything as "black or white, no in between." George would most accurately be characterized as a(n) ________.
A) positivist
B) collectivist
C) interpretivist
D) consumerist

Accepted Answer

George's perspective of seeing everything as "black or white, no in between" aligns with a positivist viewpoint, which tends to emphasize observable, objective truths and facts, often neglecting the nuances and subjective interpretations that an interpretivist might focus on.

Question 2

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or mixture of images.
A) alternate reality
B) paradigm
C) consumer space
D) pastiche

Accepted Answer

A pastiche is a term used in postmodernism to describe a mixture or a collage of images, styles, or pieces from various sources, reflecting the view that our reality is a blend of multiple influences and images.

Question 3

Define the term "paradigm."

Accepted Answer

The answer of Define the term "paradigm."...

Question 4

A paradigm is a belief that guides an understanding of the world.

Accepted Answer

A paradigm is indeed a set of beliefs, values, techniques, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.

Question 5

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.
A) positivist
B) pragmatic
C) interpretivist
D) consumerist

Accepted Answer

The interpretivist paradigm posits that reality is not objective and fixed but is instead constructed by individuals. It emphasizes the subjective meaning of human experiences and the importance of understanding those meanings from the perspective of those experiencing them.

Question 6

A proponent of ________ would most likely argue that our society emphasizes science and technology too much.
A) consumerism
B) positivism
C) modernism
D) interpretivism

Accepted Answer

Interpretivism is a view that emphasizes understanding the meanings and experiences of individuals, often critiquing the overemphasis on scientific and technological ways of knowing. It contrasts with positivism, which values empirical, scientific evidence above other forms of knowledge.

Question 7

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

Accepted Answer

Interpretivism is a philosophical approach that emphasizes understanding the subjective meaning of human actions and the social world through the perspectives of those involved, rather than believing in the absolute power of science to fix or cure anything.

Question 8

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.
A) fundamentalism
B) interpretivism
C) positivism
D) postmodernism

Accepted Answer

Positivism is the paradigm that emphasizes that human reason is supreme and believes in a single, objective truth that can be discovered through scientific methods.

Question 9

A basic set of assumptions underlying the dominant paradigm is called positivism.

Accepted Answer

Positivism is indeed a set of assumptions underlying a dominant paradigm, particularly in the social sciences, emphasizing empirical data and scientific methods.

Quiz 1: Buying, Having, and Being: an Introduction to Consumer Behavior

George says that he sees everything as "black or white, no in between." George would most accurately be characterized as a(n) ________.

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or mixture of images.

Define the term "paradigm."

A paradigm is a belief that guides an understanding of the world.

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

A proponent of ________ would most likely argue that our society emphasizes science and technology too much.

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.

A basic set of assumptions underlying the dominant paradigm is called positivism.