An example of the __________ is a product development specialist who decides not to launch a new product because of a recent failure of another launch.
A) representativeness heuristic
B) accessibility heuristic
C) hindsight heuristic
D) utility heuristic
E) availability heuristic

Question

Quizplus · Accepted Answer

The availability heuristic involves making decisions based on recent or easily recalled events, such as a recent product launch failure influencing the decision not to launch a new product.

An Example of the __________ Is a Product Development Specialist