An example of the application of the __________ is an executive who makes salary increase recommendations for key personnel by simply adjusting their current base salaries by a percentage amount.
A) representativeness heuristic
B) anchoring and adjustment heuristic
C) equivalence heuristic
D) incremental change heuristic
E) availability heuristic

Question

Quizplus · Accepted Answer

The anchoring and adjustment heuristic involves starting from an initial value (anchor) and making adjustments to reach a final decision. In this case, the executive uses the current base salary as an anchor and adjusts it by a percentage to recommend salary increases.

An Example of the Application of the __________ Is an Executive