When a choice is communicated in terms of potential losses, most people are willing to take more risk.

Name: When a choice is communicated in terms of potential losses, most people are willing to take more risk.
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This phenomenon is known as loss aversion, where people tend to prefer avoiding losses to acquiring equivalent gains. When choices are framed in terms of potential losses, individuals are more likely to take risks to avoid those losses.

When a Choice Is Communicated in Terms of Potential Losses