An organisational behaviour modification strategy designed to eliminate or decrease the frequency of a behaviour by making an unpleasant consequence contingent on the occurrence of the behaviour is called:
A) negative reinforcement.
B) extinction.
C) frustration-regression.
D) deficit conditioning.
E) punishment.

Question

Quizplus · Accepted Answer

Punishment involves applying an unpleasant consequence after an undesirable behavior to reduce the likelihood of that behavior occurring again.

An Organisational Behaviour Modification Strategy Designed to Eliminate or Decrease