In the Miles and Snow adaptive framework, an organisation is following a(n) __________ strategy when it avoids change by emphasising existing products and current market share without seeking growth.

Question

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The defender strategy in the Miles and Snow framework is characterized by organizations focusing on their current products and markets, aiming to protect their existing market share rather than seeking new growth through change. This involves improving efficiency and enhancing the appeal of current offerings rather than innovating or exploring new markets.

In the Miles and Snow Adaptive Framework, an Organisation Is