Which one of the following statements does NOT accurately describe an aspect of Michael Porter's generic strategies model?
A) Porter's generic strategies focus on business-level strategy formulation.
B) Porter's generic strategies include stars, cash cows, dogs and question marks.
C) Sources of competitive advantage reflect whether the advantage is sought through lower price or product uniqueness.
D) The market scope and source of competitive advantage variables combine to generate four generic strategies that an organisation can pursue in seeking to gain a strategic advantage.
E) Market scope measures the breadth or narrowness of the target market.
Correct Answer:
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