Which statement is incorrect concerning marketing of the dental practice?

Question

Quizplus · Accepted Answer

Enrolling new patients is one goal; however,another goal of marketing is to create a positive image of the practice.
The office business assistant is the key person because he usually is the first contact with the patient.
It is important for the all staff members to have a positive and cooperative attitude.
All staff members are vital in successfully creating a caring image.

Which Statement Is Incorrect Concerning Marketing of the Dental Practice