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If the World Were Flat

Question 53

Multiple Choice

If the world were flat:


A) one could sell the same products and services in the same way in every country.
B) one has to sell products and services according to the needs of the host country.
C) one needs to decentralize decision-making authority to local business units in each country.
D) a firm needs to pursue different strategies in different locations to take advantage of economies of scale.
E) a firm would need to focus on maximizing local responsiveness.

Correct Answer:

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