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Dell Found That It Had to Suspend Its Direct Model

Question 55

Multiple Choice

Dell found that it had to suspend its direct model in India for a temporary period because it needed local intermediaries to help develop both a base of business and acceptable levels of customer awareness and sophistication.This is an example of:


A) an organization increasing its horizontal scope.
B) diversification.
C) a cost-leadership strategy.
D) international strategy accommodating local environments.
E) an organization operating in a flat world.

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