Question 1

_____ sell specialty products that they display on their own racks in stores.

Accepted Answer

Rack jobbers specialize in selling products that they display on their own racks in retail stores, often in non-food categories such as hardware, automotive accessories, and health and beauty aids. They maintain the inventory, set up the display racks, and keep them stocked.

Question 2

Door-to-door sales and telemarketing are examples of direct marketing.

Accepted Answer

Direct marketing involves reaching out to consumers directly, without intermediaries, and both door-to-door sales and telemarketing fit this description as they involve direct communication with potential customers.

Question 3

A(n)_____ uses its website to market a different company's products,usually via online ads,and is paid a commission for each product sold..

Accepted Answer

An affiliate uses its website to market another company's products, typically through online advertisements, and earns a commission for each sale made through its referral. This is a common practice in affiliate marketing programs.

Question 4

The simplest marketing channel consists of just three parties.

Accepted Answer

The simplest marketing channel consists of two parties: the producer and the consumer, with no intermediaries involved.

Question 5

Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.

Accepted Answer

The answer of Organizations that are involved in the process...

Question 6

A product's supply chain includes transportation companies such as railroads.

Accepted Answer

Transportation companies, including railroads, are integral components of a product's supply chain, facilitating the movement of goods from manufacturers to distributors and retailers.

Question 7

Cash-and-carry wholesalers are an example of _____.

Accepted Answer

Cash-and-carry wholesalers are considered limited-service wholesalers because they typically offer fewer services to their customers, focusing on customers who pay cash and carry away the goods themselves without offering delivery services.

Question 8

A company may partner with intermediaries because:

Accepted Answer

Intermediaries often provide logistical support such as shipping and handling, which can be crucial for producers to efficiently distribute their products.

Question 9

Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.

Accepted Answer

Outlet stores are typically retail stores operated by manufacturers or retailers selling products directly to the public at discounted prices, often merchandise from previous seasons or overstock items, not general merchandise and groceries.

Question 10

Companies strive to choose not only the best marketing channels,but the best channel partners.

Accepted Answer

Choosing the best channel partners is crucial for companies because effective partners enhance the reach, efficiency, and effectiveness of their marketing efforts, directly impacting sales and customer satisfaction.

Question 11

Brokers take title to the products they sell.

Accepted Answer

Brokers act as intermediaries between buyers and sellers and do not take title to the products they sell.

Question 12

Mary ran into a store dedicated to the newest cat foods offered by her favorite pet food provider.She has so much fun interacting with the free samples and toys,that she brings her cat Fluffy to the store the next week,but finds that the store is no longer there.Mary had most likely found a(n)_____.

Accepted Answer

Mary likely found a pop-up store, which is a temporary retail space that opens for a short period of time to offer a specific product or brand experience. The fact that the store was no longer there the following week suggests its temporary nature, characteristic of pop-up stores.

Question 13

A category killer is a type of specialty store that sells a high volume of a particular product.

Accepted Answer

A category killer is a large retail store that specializes in a specific product category, often dominating the market by offering a wide selection of products at lower prices, effectively outcompeting smaller retailers in the same category.

Question 14

A broker is a person or organization that uses its website to market a different company's products,usually via online ads,and is paid a commission for each product sold.

Accepted Answer

A broker typically acts as an intermediary between buyers and sellers to facilitate transactions, not specifically to market a company's products via online ads. The description more accurately fits an affiliate marketer.

Question 15

How companies sell is just as important as what they sell.

Accepted Answer

How companies sell, including their sales approach, customer service, and ethical practices, significantly impacts customer trust, satisfaction, and loyalty, which are crucial for long-term success.

Question 16

All of the people and organizations that buy,resell,and promote a product "downstream" as it makes it to the end user is referred to as the _____.

Accepted Answer

The distribution channel encompasses all the entities involved in the process of getting a product from the manufacturer to the final consumer, including those who buy, resell, and promote the product.

Question 17

The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.

Accepted Answer

Channel members are the firms that a company partners with to promote and sell a product as it moves through its marketing channel to users. These can include wholesalers, retailers, and other intermediaries that facilitate the distribution and sale of products.

Question 18

A business that purchases products in large quantities from producers and then sells it to another entity is known as a _____.

Accepted Answer

Wholesalers are businesses that buy products in bulk from producers and then sell them in smaller quantities to retailers or other businesses, not directly to consumers.

Question 19

The lines between retailers,wholesalers,and producers are very to distinguish.

Accepted Answer

The lines between retailers, wholesalers, and producers are becoming increasingly blurred due to changes in business models, direct-to-consumer sales, and online marketplaces, making it not always straightforward to distinguish their roles.

Question 20

Wholesalers resell goods to other companies without transforming the goods.

Accepted Answer

Wholesalers typically buy goods in large quantities from manufacturers and then resell them in smaller quantities to retailers or other businesses without altering or transforming the goods.

Quiz 8: Using Marketing Channels to Create Value for Customers