The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.
A)supply members
B)channel members
C)marketing partners
D)corporate members
E)B2B partners

Question

Quizplus · Accepted Answer

Channel members are the firms that a company partners with to promote and sell a product as it moves through its marketing channel to users. These can include wholesalers, retailers, and other intermediaries that facilitate the distribution and sale of products.

The Firms That a Company Partners with to Actively Promote