A(n)_____ involves channel members formally agreeing to closely cooperate with one another.
A)vertical marketing system
B)resale price maintenance agreement
C)horizontal marketing system
D)conventional marketing system
E)distributor's marketing system

Question

Quizplus · Accepted Answer

A vertical marketing system involves channel members at different levels of the same channel formally agreeing to cooperate closely with one another to achieve greater efficiency and effectiveness.

A(n)_____ Involves Channel Members Formally Agreeing to Closely Cooperate with One