A _____ involves two companies at the same channel level agreeing to cooperate with each other to sell their products.
A)vertical marketing system
B)resale price maintenance agreement
C)horizontal marketing system
D)conventional marketing system
E)distributor's marketing system

Question

Quizplus · Accepted Answer

A horizontal marketing system involves two or more companies at the same level in the distribution channel working together to promote or sell their products. This collaboration can help the companies reach a larger market or share marketing expenses.

A _____ Involves Two Companies at the Same Channel Level