The entire assortment of products that a firm offers is known as the _____.
A)product line
B)product mix
C)core product
D)line depth
E)line breadth

Name: The entire assortment of products that a firm offers is known as the _____. A)product line B)product mix C)core product D)line depth E)line breadth
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The product mix refers to the total variety of products that a company offers to its customers, encompassing all product lines and individual products.

The Entire Assortment of Products That a Firm Offers Is