A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

Name: A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Brand B is a shopping offering because it is a substitute for Brand A. When Brand A is out of stock, the consumer opts not to buy Brand B because it is not a perfect substitute.

A Consumer Opts Not to Buy Brand B of Potato