Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.
A)benefit segmentation
B)geographic marketing
C)psychographic marketing
D)behavioral segmentation
E)proximity marketing

Question

Quizplus · Accepted Answer

Proximity marketing utilizes location-based technology to deliver targeted advertising based on a customer's physical location. In this case, advertisements on the subway are customized based on the upcoming stop/destination, which is a form of proximity marketing.

Customizing Advertisements Over the Public Address System on the Subway