Mass marketing is attractive because it is efficient,so it saves a firm from doing more work and spending more money.
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Q52: _ are characterized as being motivated by
Q53: _ are characterized as exhibiting all three
Q54: Old brands or products companies "bring back"
Q55: Customizing advertisements over the public address system
Q56: _ are motivated by self-expression and have
Q58: Geocoding is the process of plotting _
Q59: _ is the best segmentation strategy to
Q60: List and briefly describe the eight categories
Q61: A _ strategy can allow a firm
Q62: An attractive market must "fit in" with
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